We've Built 30,000+ Founders. Now We're Building Asia's Next Generation.
Underdogs is Asia's builder-first startup ecosystem — and Action AI is our biggest bet yet.
- 30,000+
- Entrepreneurs
- 800+
- Expert Coaches
- 11
- Years Building
- 520+
- Global Partners
Partners & Clients
Leading corporations and financial institutions across Asia trust Underdogs to build their entrepreneur ecosystems.
520+ partners across Asia — and growing.
Education That Delivers
Real numbers from 11 years of building founders — not just certificates.
- 50%
- Startup Conversion Rate
- 237%
- Avg. Revenue Growth
- $150K
- Avg. Investment Raised
Act-preneur = Act + Entrepreneur
"Positive Intent · Serial Execution · Real Impact"A founder who creates real change through relentless action.
- 01
Positive Intent
Revenue is the fuel, not the destination. Act-preneurs build with the intention of creating good — profit scales their impact.
- 02
Serial Execution
Hypothesis → Execute → Learn → Re-execute. Not a one-shot plan, but a loop you run yourself — over and over.
- 03
Real Impact
Not self-declared success. Impact is proven by the customer's choice — the moment they choose you over nothing.
Act-preneur = Someone who builds in the right direction, keeps executing, and creates real change.
How We Think About Building Founders
Three principles that shape every program we run — including Action AI.
- 01
Impact First, Not Theory First
Programs start with the impact you want to create, then work backwards to skills, coaches, and curriculum. Goal before content — always.
- 02
Action Over Credentials
We don't care what you studied. We care what you build. Every program ends with a real deliverable — something you can show, not just describe.
- 03
Builder Ecosystem, Not Just Training
Our graduates stay connected. 30,000 founders, 800 coaches, and growing — all in one network that keeps compounding value for everyone in it.
11 Years in the Making
From a single cohort in Seoul to Asia's largest builder ecosystem — here's how we got here.
2015
Founded in Seoul, Korea — with a mission to build Asia's most impactful startup ecosystem.
2017
First international cohort — 500 founders across Asia join the Underdogs network.
2019
10,000 entrepreneur milestone. The ecosystem expands beyond Korea to Southeast Asia.
2022
Global coach network reaches 800+ expert mentors across Asia and beyond.
2024
K-ESG Grand Prize. Stanford Social Innovation Review featured. 30,000 entrepreneurs nurtured.
2025
Fin-Act (India) and MAJU-ON (Indonesia) launched.
2026
Action AI Startup University — Asia's largest AI founder program.
Certifications & Awards
- Certified Social Enterprise (2019~)
- Innovative Growth Venture (2021)
- K-ESG Grand Prize 2024
- Stanford Social Innovation Review
- Pre-IPO (First Social Enterprise, 2025)
Global Presence
- Seoul HQ
- Tokyo (Nihonbashi)
- New Delhi
- 10+ countries across Asia
Backed by 11 years of building Asia's startup ecosystem. Trusted by universities across Korea, India, and Indonesia — and growing across Asia.
Ready to Join Action AI?
Free. Practical. Built on 11 years of real founder experience. Your AI product starts on Day 1.
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